Post by hasina999 on Oct 31, 2024 0:15:34 GMT -5
According to a study carried out in 2022 by Medef and the Boston Consulting Group (BCG), on the consequences of Covid on the digitalization of companies, 55% of the companies surveyed have implemented new marketing or advertising methods, but 45% of companies have not made any changes. An even more astonishing figure: French companies are lagging behind European companies by almost 10% in terms of online presence. You know that you need to start the digital transformation of your company because you neither want to see a new digital entrant undercut you, nor do you want to see your company decline. Rest assured, you are not alone in facing this problem. A real lever for the development of your business, digital technology allows you to maintain activities in the event of a crisis , such as those we have recently experienced. An inventory of the gaps likely encountered by your company in terms of digital seems necessary.
Where to start? Here are the 7 obstacles that are causing your company to fall behind in its digital transformation. Don't think customer According to this study by Digital Report wearesocial x Hootsuite , 81.5% of Internet users use the Internet to search for a product or service to purchase. According to the 2019 Customer Relationship Barometer, 34% of companies surveyed used all the channels woocommerce web design service at their disposal to manage customer relations , including digital tools such as chatbots , instant messaging, and social networks. However, it is your customers who keep you alive: how then can you ignore their practices, their needs and their habits? Digitalization is all about the customer and their new expectations. Not taking them into account is shooting yourself in the foot. No more, no less.
The weight of the organization The question of digital transformation is not just a question of technological tools but first and foremost a question linked to the company (values, vision, ambition) and its business model. Indeed, the development of your online identity requires a perfect knowledge of the purpose of your company beforehand. Rigidity of organizations An established company is like an ocean liner. Maneuvering it is more complex than being at the helm of a frigate that will always be more agile. In this sense, the rigid silo organization is often cited as the first obstacle to the great digital upheaval ( Cap Gémini study ). A successful digital transformation therefore involves an internal reorganization and therefore an effort on the part of each of the teams.