Post by moon125 on Oct 31, 2024 5:33:25 GMT -5
Real estate companies specialize in buying, selling, exchanging and renting out real estate. Since this is the agency's main source of income, this is where the goal of creating a website comes from - attracting clients interested in purchasing or renting housing. And, as a result, increasing the income of the real estate agency.
A real estate agency website is essential for both large and small companies. Think about it, over 600,000 people type the query “real estate agency” into the search bar every month, and over 901,000 people search for websites by the query “buy real estate”. With your own website, you can get 70% of potential clients from those who are really interested in buying/renting housing.
The website increases the company's image and users' trust in the agency. People look at companies that do not yet have their own shopify website design website with suspicion, considering them "one-day companies". A good reason to get your own website.
The purpose of creating the site
All real estate agency websites are designed to perform two tasks:
Advertising of the company's services;
Advertising of a real estate agency.
There are currently no more than 5% of real estate agency websites that actually perform their tasks. The remaining 95% of websites hang on the Internet as "dead weight". When you contact an ordinary web studio or a freelancer, you risk getting a product that can only be compared to a beautiful picture. And this is if the design is truly beautiful.
The process of creating a website from scratch for a real estate agency is complex, as it requires:
Maximum involvement in the project,
Research of the market niche and competitors,
Involvement of several IT specialists,
Testing during development and after launch on the Internet.
It is not enough to create a website from a template project on a constructor and launch it. You need to think about what audience you are creating it for, the user interface, what goals and objectives of the company your website should fulfill. It is important to understand that without proper development of all the details, the website will not work properly.
Functionality of the real estate agency website
For real estate agency
Updating the real estate database in 1 click;
Ability to manage +50,000 objects;
Easy to add a new ad;
Tracking user activity;
Providing detailed information about each object;
Receiving orders via Email notifications;
Captcha for spam protection;
Multilingual;
Linking objects to the map;
Integration with 1C;
Filter real estate objects by parameters.
A real estate agency website should be as user-friendly as possible for you and your employees. Imagine how easy it would be to solve a Rubik's cube every hour if the pieces are difficult to move and the colors on the cubes are not classic? It's confusing. The same goes for a website.
The site should be user-friendly
For users
The key stage in developing a real estate agency website: Preparing user-friendly navigation. This is especially necessary for websites with a database of properties. The website should be intuitive and easy for visitors. If a potential client finds it difficult to understand the interface and find the desired property, they will close your website and continue searching.
Unfriendly interface for the user
For the convenience of the user, the real estate agency website should have the following functionality:
Flexible database search;
Convenient filtering by sections;
Expense calculator;
Linking an object to a city map;
Personal account;
Basket;
Online payment for services;
Commenting on objects;
Articles and news;
Possibility to view photos and videos of the object.
Useful tips for creating a real estate agency website
Website design
Laconicism, simplicity and style give a strong advantage over competitors. The majority of real estate agency websites have a complex interface, lack of logic in the structure and flashy banners. This repels a potential client. The best design option for websites in this segment is to exclude unnecessary decoration that distracts the client's attention from the goal.
The concept of website design means not only external features (colors, pictures), but also the structure, the arrangement of elements on the page. There should also be logic in friendship with marketing tricks.
Object catalog and sorting
A website for a real estate agency really works effectively only with a catalog of properties. No matter how bright and attractive the main page, advantages and text "About the company" are composed - they will not work without a catalog. A potential client comes to the site to get acquainted with the real estate database and find attractive offers for themselves.
A real estate agency website is essential for both large and small companies. Think about it, over 600,000 people type the query “real estate agency” into the search bar every month, and over 901,000 people search for websites by the query “buy real estate”. With your own website, you can get 70% of potential clients from those who are really interested in buying/renting housing.
The website increases the company's image and users' trust in the agency. People look at companies that do not yet have their own shopify website design website with suspicion, considering them "one-day companies". A good reason to get your own website.
The purpose of creating the site
All real estate agency websites are designed to perform two tasks:
Advertising of the company's services;
Advertising of a real estate agency.
There are currently no more than 5% of real estate agency websites that actually perform their tasks. The remaining 95% of websites hang on the Internet as "dead weight". When you contact an ordinary web studio or a freelancer, you risk getting a product that can only be compared to a beautiful picture. And this is if the design is truly beautiful.
The process of creating a website from scratch for a real estate agency is complex, as it requires:
Maximum involvement in the project,
Research of the market niche and competitors,
Involvement of several IT specialists,
Testing during development and after launch on the Internet.
It is not enough to create a website from a template project on a constructor and launch it. You need to think about what audience you are creating it for, the user interface, what goals and objectives of the company your website should fulfill. It is important to understand that without proper development of all the details, the website will not work properly.
Functionality of the real estate agency website
For real estate agency
Updating the real estate database in 1 click;
Ability to manage +50,000 objects;
Easy to add a new ad;
Tracking user activity;
Providing detailed information about each object;
Receiving orders via Email notifications;
Captcha for spam protection;
Multilingual;
Linking objects to the map;
Integration with 1C;
Filter real estate objects by parameters.
A real estate agency website should be as user-friendly as possible for you and your employees. Imagine how easy it would be to solve a Rubik's cube every hour if the pieces are difficult to move and the colors on the cubes are not classic? It's confusing. The same goes for a website.
The site should be user-friendly
For users
The key stage in developing a real estate agency website: Preparing user-friendly navigation. This is especially necessary for websites with a database of properties. The website should be intuitive and easy for visitors. If a potential client finds it difficult to understand the interface and find the desired property, they will close your website and continue searching.
Unfriendly interface for the user
For the convenience of the user, the real estate agency website should have the following functionality:
Flexible database search;
Convenient filtering by sections;
Expense calculator;
Linking an object to a city map;
Personal account;
Basket;
Online payment for services;
Commenting on objects;
Articles and news;
Possibility to view photos and videos of the object.
Useful tips for creating a real estate agency website
Website design
Laconicism, simplicity and style give a strong advantage over competitors. The majority of real estate agency websites have a complex interface, lack of logic in the structure and flashy banners. This repels a potential client. The best design option for websites in this segment is to exclude unnecessary decoration that distracts the client's attention from the goal.
The concept of website design means not only external features (colors, pictures), but also the structure, the arrangement of elements on the page. There should also be logic in friendship with marketing tricks.
Object catalog and sorting
A website for a real estate agency really works effectively only with a catalog of properties. No matter how bright and attractive the main page, advantages and text "About the company" are composed - they will not work without a catalog. A potential client comes to the site to get acquainted with the real estate database and find attractive offers for themselves.