Post by bipul72 on Feb 25, 2024 1:12:54 GMT -5
By algorithms: 70% of instagram posts are not viewed. In 2017, it decreased by another 20%! [] less reach means less roi from marketing campaigns, which makes investment in (organic) social networks quite uninteresting for advertisers. In return, paid ads on social media have become increasingly expensive, and the price continues to rise. Attention to large social networks may still be undervalued, but the high cost of ads and low organic reach have set a very high standard for new startups to use them as a growth channel. This is the second reason: large companies are becoming less attractive to advertisers.
This trend would not be possible if “big companies” were not monopolies. face book either copies from its competitors sapchat, or acquires them This gives them complete freedom over their own platforms. The third Chinese Australia Phone Number List reason is that large social networks are “made for everyone” – and that is why they are the way they are. On the other hand, discussions and content do not have a focus. They can range from “” to an article about muslims marching against isis. Even on , which i consider one of the biggest, people discuss many other topics besides “professional career”. The challenge for advertisers is to direct a conversation at a time when all topics are being discussed. It's possible for some topics, but not for all.
Therefore, it is becoming increasingly difficult for campaigns to go “viral” in large communities, unless you create something that pleases everyone. Room: it became quite noisy. We advertisers overload the big platforms with an excess of ~useless~ and uninteresting information. As a result, users are becoming “blind” to marketing content (and ads). And this is also why marketing through influencers is so relevant at the moment: it is more natural, more authentic. The fifth reason is that users are bothered by push notifications. [ * ] big platforms are constantly “pushing” notifications, and this causes people to disconnect – literally.
This trend would not be possible if “big companies” were not monopolies. face book either copies from its competitors sapchat, or acquires them This gives them complete freedom over their own platforms. The third Chinese Australia Phone Number List reason is that large social networks are “made for everyone” – and that is why they are the way they are. On the other hand, discussions and content do not have a focus. They can range from “” to an article about muslims marching against isis. Even on , which i consider one of the biggest, people discuss many other topics besides “professional career”. The challenge for advertisers is to direct a conversation at a time when all topics are being discussed. It's possible for some topics, but not for all.
Therefore, it is becoming increasingly difficult for campaigns to go “viral” in large communities, unless you create something that pleases everyone. Room: it became quite noisy. We advertisers overload the big platforms with an excess of ~useless~ and uninteresting information. As a result, users are becoming “blind” to marketing content (and ads). And this is also why marketing through influencers is so relevant at the moment: it is more natural, more authentic. The fifth reason is that users are bothered by push notifications. [ * ] big platforms are constantly “pushing” notifications, and this causes people to disconnect – literally.