Post by habiba123820 on Oct 31, 2024 4:52:03 GMT -5
A website is not just a catalog of your products. It is also an excellent prospecting machine, even the best, if you put the right processes in place. In this article, we present our 7 tips (tested and validated by our customers and ourselves) to effectively generate prospects thanks to your website ( even on vacation ).
Test the effectiveness of your website for free in 1 click here :
test website grader
Define prospecting objectives
Setting up a website with a company blog is becoming the norm for any digital marketing strategy and marketing in general.
However, too many companies still only have so-called “showcase” sites, which could also be called “catalog” or “brochure” sites. Internet users go to your site to find out about your products, of course, but if you only talk about yourself, and don’t capture them when they have questions, as 80% of consumers and 89% in B2B do, you will only reach a tiny fraction of prospects.
Before we talk about content, targets and calls to action, let’s focus on your goals. By looking at your current sales statistics, you can already establish a simple plan. You know your turnover, the wordpress web design agency number of customers, the average basket, the sales cycle, the customer acquisition cost and the number of prospects in your database . If this is not the case, I strongly advise you to set up a CRM .
To reach the turnover “CA this year”, you need “X” new customers.
To reach these X new Customers you need “N” Prospects (because you know your average conversion)
And to reach “N” prospects, you will need to generate “V” visits to your website , or to your Blog. If you don’t have a website yet, the first few months should allow you to get an idea of the number of visits needed to generate qualified leads.
You now need to industrialize your processes to transform these interested prospects and collect all the purchase orders that will allow you to reach the target turnover!
Define your personas and an editorial strategy to publish suitable content
2.1. A character-what?
The persona, as we explain in this article , is a fictional representation of a target group (your ideal customer). Depending on your business, the depth of your ranges, you may identify several target groups. We advise you to create up to 5 personas, or even more depending on the sectors of activity and if you have an international presence, focusing on a main one to start.
Without a clearly defined and identified persona, it will be impossible to naturally bring qualified prospects to your site.
2.2. An adapted editorial strategy
Each of your personas is defined by different issues, habits, and purchasing power. You market your offer differently depending on your targets; it's the same for your editorial strategy .
Your different customers, prospects have different expectations; you will therefore have to address them differently and this on several forms of content and so-called premium content . Be careful, it is not about promoting your activity or creating branded content but rather responding to Internet users with expert content.
In your catalogs, you will not use the same visuals, the same tone, the same colors for a fifty-year-old passionate about vintage automatic watches and a thirty-year-old woman who swears by costume jewelry.
This must be reflected on your blog: the topics of the articles, the keywords used must be in line with the habits of your consumers, their searches on the web (we are talking about SEO, see below) and must respond to all the issues of your purchasing funnel, and this at each stage.
Test the effectiveness of your website for free in 1 click here :
test website grader
Define prospecting objectives
Setting up a website with a company blog is becoming the norm for any digital marketing strategy and marketing in general.
However, too many companies still only have so-called “showcase” sites, which could also be called “catalog” or “brochure” sites. Internet users go to your site to find out about your products, of course, but if you only talk about yourself, and don’t capture them when they have questions, as 80% of consumers and 89% in B2B do, you will only reach a tiny fraction of prospects.
Before we talk about content, targets and calls to action, let’s focus on your goals. By looking at your current sales statistics, you can already establish a simple plan. You know your turnover, the wordpress web design agency number of customers, the average basket, the sales cycle, the customer acquisition cost and the number of prospects in your database . If this is not the case, I strongly advise you to set up a CRM .
To reach the turnover “CA this year”, you need “X” new customers.
To reach these X new Customers you need “N” Prospects (because you know your average conversion)
And to reach “N” prospects, you will need to generate “V” visits to your website , or to your Blog. If you don’t have a website yet, the first few months should allow you to get an idea of the number of visits needed to generate qualified leads.
You now need to industrialize your processes to transform these interested prospects and collect all the purchase orders that will allow you to reach the target turnover!
Define your personas and an editorial strategy to publish suitable content
2.1. A character-what?
The persona, as we explain in this article , is a fictional representation of a target group (your ideal customer). Depending on your business, the depth of your ranges, you may identify several target groups. We advise you to create up to 5 personas, or even more depending on the sectors of activity and if you have an international presence, focusing on a main one to start.
Without a clearly defined and identified persona, it will be impossible to naturally bring qualified prospects to your site.
2.2. An adapted editorial strategy
Each of your personas is defined by different issues, habits, and purchasing power. You market your offer differently depending on your targets; it's the same for your editorial strategy .
Your different customers, prospects have different expectations; you will therefore have to address them differently and this on several forms of content and so-called premium content . Be careful, it is not about promoting your activity or creating branded content but rather responding to Internet users with expert content.
In your catalogs, you will not use the same visuals, the same tone, the same colors for a fifty-year-old passionate about vintage automatic watches and a thirty-year-old woman who swears by costume jewelry.
This must be reflected on your blog: the topics of the articles, the keywords used must be in line with the habits of your consumers, their searches on the web (we are talking about SEO, see below) and must respond to all the issues of your purchasing funnel, and this at each stage.